Ship monitoring under your own brand
Bundle a white-labeled, multi-tenant monitoring platform with the equipment you build or integrate. Turn one-time hardware sales into recurring revenue, and a price-sheet line item into a real differentiator.
The challenge: you sell great equipment, then lose the relationship
You design, build, or integrate capable machines, but the moment they ship, your visibility ends. Customers ask for dashboards, alerts, and reports you don't offer, so they bolt on a generic IoT tool or hire an integrator to assemble ThingsBoard, InfluxDB, and Grafana, and your name disappears from the screen they look at every day. Building your own monitoring stack means a multi-year software project, a dev team, and ongoing maintenance you didn't sign up for. Meanwhile margins on bare hardware keep compressing and every competitor quotes the same spec sheet.
- Hardware sale ends the relationship; no recurring revenue, no upsell hook
- Customers run your equipment behind someone else's dashboard and logo
- DIY software stack (build + maintain) is an 18-month distraction from your core product
- Hard to differentiate when everyone competes on price-per-unit
What you can offer: live oversight on the machines you already ship
Whatever you build, Sentrel's edge connector reads it over Modbus and OPC-UA from a gateway your customer already owns, then forwards over MQTT or HTTPS, so there's no proprietary sensor and no rip-and-replace. Describe the equipment and limits in plain English and an LLM generates the typed schema and alert rules, so a new product line is configured in minutes instead of a custom integration. Across packaging lines, pump skids, compressors, gensets, chillers, conveyors, CNC and injection-molding machines, you surface the readings your customers actually call you about.
- Motor and drive health: current draw, VFD fault codes, bearing vibration, winding temperature
- Rotating equipment: RPM, discharge pressure, flow, seal and oil temperature, runtime hours
- Thermal and process: chiller approach temp, refrigerant pressure, setpoint vs. actual, ambient
- Throughput and uptime: cycle count, parts/hour, OEE, fault state, door/E-stop status
- Consumables and service: filter differential pressure, hours-to-maintenance, duty cycle
How Sentrel fits: your brand, your recurring revenue
Sentrel is multi-tenant and white-label to the core. Spin up a separate, isolated org per end customer under your branding, your colors, and your domain, with RBAC and module permissions so each account sees only what their plan includes. Every reading carries a tamper-evident integrity hash and full audit trail, so regulated customers (21 CFR Part 11, WORM) get compliance you can charge for. You attach an embedded broker, schema validation, a per-reading rule engine, and real-time alerts (WebSocket, in-app, webhook, email) to equipment you already make, then bill for it monthly.
- Per-customer orgs with isolated data, scoped API and MQTT keys, and module-level permissions
- Full branding control: logo, palette, domain, terminology, resold or embedded as your product
- Recurring subscription and tiered modules turn capex hardware into ongoing software revenue
- A monitoring offering that wins deals against vendors still selling bare boxes
OEMs & Integrators, answered.
Yes. Sentrel is built to be resold and embedded. You control branding, colors, domain, and terminology, and stand up an isolated, multi-tenant org per end customer with its own users, RBAC, and module permissions, so customers see your product, not ours.
No. A lightweight Node-RED edge connector reads your machines over Modbus and OPC-UA from a gateway the customer already runs (Raspberry Pi, Teltonika, Advantech, Siemens) and forwards over MQTT or HTTPS. No proprietary sensors, no manufacturer cooperation, no rip-and-replace.
You bundle a branded monitoring subscription with each machine you ship and bill monthly, with tiered modules (dashboards, alerts, reports, compliance audit trail) you can upsell. The relationship continues past delivery, and your software keeps your name on the screen the customer uses daily.
Stop integrating. Start monitoring.
Describe what you want to watch, connect the gateway you already own, and be live this afternoon — no integrator, no proprietary hardware, no six-month project.